Digital and Social advertising is the communication made by an entity to advertise and promote its brand, product, or service using various Web portals and Social Media Platforms. It calls for of actions in web browsers, social media pages, blogs, Apps, or any other form of contact through the Internet so as to reach target audiences.
Digital Advertising is a good option for both first-time advertisers and small businesses with lower budgets. With internet marketing, advertisers have an option to test their market and optimize their campaigns in real-time and the learning from the online campaigns can be taken forward to offline campaigns as well. The real-time tracking and ROI measurement makes online advertising a preferred media option for Small and Medium Enterprises (SMEs)