Digital  and Social advertising is the communication made by an entity  to advertise and promote its brand, product, or service using various  Web portals and Social Media Platforms. It calls for  of actions in web browsers, social media pages, blogs, Apps, or any other form of contact through the Internet so as to reach target audiences.

 

Digital Advertising is a good option for both first-time advertisers and small businesses with lower budgets. With internet marketing, advertisers have an option to test their market and optimize their campaigns in real-time and the learning from the online campaigns can be taken forward to offline campaigns as well. The real-time tracking and ROI measurement makes online advertising a preferred media option for Small and Medium Enterprises (SMEs)

The Core intent of Digital and social advertising is Marketers and advertisers can promote their brands and inspire sales through the social channels that users frequently use. Other Advantages are :

  • Suitable for low budget campaigns

    There is no minimum spend limit for online marketing so digital marketing cost in India can be as low as INR 1000*.

  • Measurable ROI

    One can track the performance of the online marketing campaigns and compare the results and ROI.

  • Easy to control

    One can control the inputs of the internet marketing campaign by monitoring the campaign performance in real-time and pause or stop it whenever required.

  • Precise Targeting

    One can target the desired customer group as per the digital advertising requirements like demographics, interest, expenditure, etc.

  • Global Reach

    The reach of digital advertising is not necessarily restricted to the city, state, or nation.

  • Greater Engagement

    Internet marketing provides the advertiser an opportunity to converse with the audience and it does not remain a one-way communication only. An online marketing campaign is successful when a customer interacts with the advertisement